For me, the most fascinating part of the presentation was the marketing aspect of it. It was interesting to see the ideas coming forth from different groups. In the current economic pressures, the need for innovative ideas is becoming increasingly important now. Novel ideas, which were NOT mentioned in the case study emerged such as flyers, astroturfing, tissue pack, celebrity endorsements, and exhibitions.
It was also exciting to note what weightages individual groups had assigned to the factors regarding the marketing medium. Some preferred ROI while others thought product recall had more value. This revealed that different groups had a different decision making process which eventually paved way for distinct decisions. It will be thought-provoking to note how things shape out once I start researching for my PMA; one thing I am sure about though is that the decisions we made during the entire in module work are going to be challenged. Time to reflect!