February 02, 2012

Corporate Social Responsibility

Today we had an enlightning lecture on CSR which gave me an understanding of what corporate social responsibility is and what it aims to achieve. What I believe is that there are many ways with which organizations aim to achieve CSR and for varying reasons. Some do activities related to CSR just to show its customer base that it takes full responsibility of the society on an environemnt or a social level and that they are fulfilling their duties towards it. While some pay attention towards CSR just to look good in the eyes of the society as well as to use it as a kind of marketing strategy. Some do it to attract the sponsors as some of the big sponsors already have CSR in their policies and would only sponsor others whi employee it in their policies as well.

What was the most intriguing statement I saw was that following CSR helps the company to retain and employee the best employees. According to our lecturer that an individual would tend to bow towards an organization for work which does something for the society. However, I tend to disagree with this statement. I dont quite think that it is fair to generalize this for all employees. Personally, as an individual if I am seeking a job then the primary thing which I would be worried about is how does the company treat me. I dont think I will be much concerned about its policies towards corporate social resposiblity. If the company has a good environment to work in and is offering me a good pay, the policies regarding CSR would or should hardly effect me. In fact, for me as of now, I can say that if there is another company that has the same offer for me which have a good policy regarding CSR, I would still be more or less indifferent towards both companies. That is why I really dont know how valid is the statement 'that a company following CSR can employee the best employees' is.

- One comment Not publicly viewable

  1. Oritseweyinmi Barber

    Well, I agreed with you initially Manav. But, when Paul explained things, I began to see his point. Some companies are just very visible within the communities they operate in and have been able to build a brand that people are comfortable with, and identify positive attributes towards as a result of their CSR initiatives. Given the opportunity to work with such a company against to one that had a negative or even neutral image regarding CSR, all things being equal (pay, benefits, opportunities for development), etc, I would be more inclined to pick the former company, and I think that a lot of people would as well. So, in that way, CSR may have a positive effect n the type of employees that are drawn to a company.

    03 Feb 2012, 21:05

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