February 22, 2005

UK Consumers Spend the Most on Fair Trade Produce

Writing about web page http://news.bbc.co.uk/1/hi/magazine/4287215.stm

It's a while since I made an entry in my media diary but this piece on the BBC's website caught my eye. Apparently, British consumers spent approximately £130m on fairly traded products last year which is the highest figure in the world. Whilst this is good news in that it helps producers withstand the volitility in commodity markets, it could cause problems of its own according to Traidcraft as the use of the Fair Trade logo is not regulated and the brand could be diluted by less stringently assessed products trying to cash in on the boom.

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