Yep, you read the title right. Apparently, the season of mellow fruitfulness has already given way to the season of pseudo-religious rampant commericalism – at least if the stock in shops is anything to go by. Now, correct me if I'm wrong, but Christmas is on December 25th (by the western Christian tradition anyway) and currently, this is over two months, yes TWO MONTHS in the future. And Christmas tat has been in the shops for nearly two months already. You seriously have to ask yourself what kind of person buys their wrapping paper and Christmas cards in September; I know the Royal Mail is bad, but it isn't that bad. And every single shop seems to be in on the act – you go into Costcutters and get bombarded with displays of festive-sized packets of sweets, the Co-op try to flog you gaudy plastic decorations, Smith's is full to the brim of the sort of 'festive' board games you play once and lose half the pieces of, and every bookshop from here to Penzance is piled high with the sort of novelty books which sell millions of copies but which no one ever actually gets around to reading.
I'm generally in favour of Christmas on the grounds that you have to celebate something and it is as convenient a time as any; however, I think that trying to start it in September (or even earlier in some cases) is taking the piss. Basically, anyone who tries to flog Christmas stuff before the start of advent is jumping the gun in my book. I mean, there isn't any real need; it's not like most shops aren't open every day from Easter Sunday until Christmas Eve anyway – what's the rush?
Anyway, all together now: 'O come, all ye faithful…'