June 12, 2013

Page 3

While we’re in ranty mood: The Sun’s Page 3 turned up again today in Parliament, as Caroline Lucas went from an awesome, incendiary, subversive protest by wearing a t-shirt calling for it to be banned in the House of Commons, to covering up and asking if the government would please help her ban it. Which seemed a bit like shouting “wanker” at a policeman before asking him to help catch the guy that ran off with your phone but anyway…

Page 3 is a horrid thing, but the reason I dislike it isn’t the reason a lot of people give. But I think it may be the reason a lot of people actually find it more uncomfortable than the likes of Loaded or Zoo. See when Page 3 launched, and for most of the 90s too, it was simple. “Here’s a hot girl, you can see her boobs, isn’t that great?” and I like boobs, and I like hot women, and I like seeing hot women’s boobs. I don’t really need it to be in a newspaper but it’s no big deal. Occasionally there’d be a bit of text about the girl, often with a double-entendre but it was playful and fun.

These days, not so much. The caption has been replaced with a joke. It’s the same joke every day. Here is Kelly from Daventry today:
KELLY is not surprised at the huge backlog of migration cases. She said: “It’s such a complex body. As 20th century author GK Chesterton once said, ‘Large organisation is loose organisation. Nay it would be almost as true to say that organisation is always disorganisation’.”

Haha! Hilarious isn’t it! Because she’s a girl with her boobs out, so she couldn’t possibly have read Chesterton or have an interesting opinion on immigration. So funny.

Now obviously you can make the argument here that I’m the sexist one, that those opinions are legit and written by the model herself. And that by saying it’s a joke I’m the misogynist. You could make that argument, if you wanted to defend The Sun. Thing is, even if the opinions are legit, even if The Sun aren’t purposefully joking about topless models being dumb (note: they are), with the best of intentions it’s still a shockingly patronising “Naked girls can be smart and have opinions too! Who knew?”. I mean The Sun has a Sports section too but they don’t feel the need to ask Wayne Rooney for his opinion on the issues of the day at the end of a match report.

And that is my problem with Page 3: it’s not a woman appearing topless in a national newspaper that demeans her. She’s hot, she has great breasts, people enjoy looking at them. Maybe she’s also an amazing mother, maybe she’s a particle physicist, maybe she’s the best salesperson in her job, maybe she raises tons of money for charity every year. Maybe she’s none of those. Maybe she commits benefit fraud. Maybe she’s a violent alcoholic. Maybe she hits her kids. It doesn’t matter. She’s on Page 3 that day for one reason: because she’s hot. That doesn’t mean that’s all she is. But it’s okay for that to be all she is in that context on that day. Now, if the only presence of women in the entire paper is with their boobs out (Hello, Sunday Sport!) then there’s a problem as that’s presenting a very skewed world view. And it’s been a while since I read The Sun, but I can certainly believe there’s an inherent, uncomfortable tone of sexism throughout the paper in general. But that’s not a problem solved by removing Page 3.

Because Page 3 is at its least offensive when it isn’t trying to be more than it is. When it’s just ‘hot naked girl’. Once you try and add context, comments, made-up quotes, then it becomes a problem. Because then the question becomes “Well why does this woman need to have her boobs out to tell us about immigration?” and there’s no good answer to that.

I think when people claim Page 3 is ‘playful’ or ‘innocent’ that’s what they’re getting at really. Those current captions aside, it used be “What’s this girl here for?” “For men to enjoy looking at.” That’s an honesty people find appealing, because you go to the Daily Mail website and there’s a sidebar full of women in various states of undress with flimsy justifications written for why it’s important we see holiday snaps of Tamara Rutland in a bikini or Britney’s latest nipple slip and you ask “Why?” and it’s “People want to hear about celebrities!”. We turn on the TV and there’s adverts with women in nothing more than underwear and you ask the “Why?” question and it’s “To sell you shampoo”. You open a woman’s magazine and there’s Photoshop’d photos of stick thin models in lingerie and you ask “Why?” and it’s “To make sure you keep buying our magazine for diet tips”.

I’m not really defending Page 3, I don’t give a crap about it really, it’s not like it’s hard to find tits on the internet regardless, but I struggle at understanding how Page 3 is any way worse than those examples in the previous paragraph. Surely if anything, you go after those first? The Mail especially seems to have far more boobs in it than The Sun, but because they belong to celebrities, are often taken without consent, and appear on different pages every day, it gets away with it.


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