All entries for Thursday 18 July 2013

July 18, 2013

The transforming face of The Apprentice

With the ninth UK series of The Apprentice drawing to an end, it’s interesting to see that it’s finally following the trajectory of it’s US cousin. See over the past few years The Apprentice has become a joke. It started as a mildly serious business competition, and slowly devolved into a farce.

It’s not really the show’s fault – as any reality show progresses the applicants start to skew more towards people that want to be on TV rather than be in business, and with the state of the economy at the moment, successful business-people simply don’t abandon well-paid jobs for a one in sixteen chance at anything. So the show gets sillier and sillier, the mistakes get stupider and stupider and it all becomes a joke.

But something interesting happened this series: the show got it’s own joke. It’s in the music cues, the editing, where the show focuses – it’s now a comedy, and the producers and directors are acknowledging that. As such the show focuses almost entirely on the silly statements, mistakes and screw-ups made by various candidates, and plays them for laughs. Seeing Charlie Brooker show clips of the show and then taking the piss out it on 10 O’Clock Live was like him showing a clip of Only Fools and Horses then mocking Del Boy for falling through the bar. Dara O’Briain’s “You’re Fired” show is also becoming increasingly redundant as it’s mandate to take a light-hearted look at the events of the week’s episode is tough when the episode itself is a comedy.

This tonal shift made the final a little odd as it reverted back to treating them as serious business people after eleven weeks of taking the piss. It seems the only person that doesn’t get the joke is Lord Sugar himself. Actually wanting to start a serious medical business using the face of the winner to market said business demonstrates a complete failure to understand the average person’s opinion of an Apprentice candidate.

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