All entries for Tuesday 27 March 2007
March 27, 2007
From Tuesday Seminars:
For the seminar topic:
5. To what extend does it make sense to be environmentally friendly?
I have couple of thoughts for the discussion in seminar session.
1. While average people life in modern society is getting longer then before, how can we say the environment is getting worse? For this case, we need to consider about HOW does this long-living age be achieved? Is it natural cause or modern health care under operations and medicines? In fact, new and mutated disease appeared frequently cross the world, for example, in China, new case of oafish infant appears due to their mum lives in just decorated house while pregnant. From investigation, it is caused by toxics decoration material, such as paint. Environment is not actually getting better, people still got harmed from it. Modern medical technology could only save victim (to certain level) but can not prevent it.
2. Focus on earlier education for next generation? It is actually the most important issues need to be done. It changes the mindset of future customers, business owner and shareholder, and will be the best and most effective approach, in long term. What about now?
3. Let us wait for regulation? Actually, regulation will not be that effective. Strict regulation could only be effective under certain point, people will always figure out way to get around it. In order to increase profit, organization will do anything necessary: play the word game, other alternatives, hides to shadow, and use of corruption. Paper shown electronic cars have been invented more than decade ago, mature technology and good performance, economical and environmental friendly. But where are they now? Or maybe ask, Who killed it? Many evidence shown the true reason is from those big organization of oil company and oil export (large oil reserve) countries, if that is the case, even regulation will not work.
Then if this environment issue is so important, why can we only learn (appreciate the real situation) it from disasters to ourselves (sadly, tragedy happen to others normally can not ‘weak up’ people)? I think one big reason is due to the payback to be either environmental Friendly or Harmful to environment is too long to foreseen, most organization is not driven by long term vision. Another reason is the allowance from competition and market is limited, environmental friendly activities do not have much allowance and bad practice still tolerated. In other word, need call for the awareness of general public—customers.
The current solution learned from this seminar: since environmental issues and CSR is part of business excellence, we have to shown that, the investment made to be environmental friendly will be recovered and maximum the profit as the return to be business excellence. Without significant cost and even a sign of increase profit, business organization will only then slowly react and truely become environmental friendly.
ps, suggestion to next year EEE advertisement: ‘Develop Your Intangible Asset!’