Tips for researchers who blog
Here is a summary of my tips to a researcher who is just beginning to blog:
My top tip for blogging is to set up a feed from Feedburner.com from the place where you blog regularly. You can publicise this and then you’ll know who is subscribing to your feed. Also, you can use it to create a feed for people to subscribe by e-mail, which more researchers are comfortable with than for RSS feeds.
And you can use your blog as a way to tweet, if you set up a Twitter account. Just send Twitter a feed of the headings from your blog and that way you can reach an audience of twitterers!
Then link the feed up to your LinkedIn profile via Typepad.com, and get busy making contacts there so that other people can find out about your work in LinkedIn, if that’s the site they like to use. You can also put a profile onto Academia.edu and/or Mendeley.com and make connections on those sites.
There are so many profile sites and I like LinkedIn for being professional in the way people use it and for integrating your blog and other tools like Slideshare into one place. PhD students are very keen on Mendeley as being a useful place to store papers as well as to put information about themselves and it does seem pretty good at hosting stuff from other sites in a similar way to LinkedIn too. I guess that, as a researcher, you'd want to use the site where most of the people who you want to connect with are already present.
I also think that published authors should also get a ResearcherID off the Thomson Reuters page, if you have articles in Web of Science. You can put a badge from there onto your blog or any profile site, as an easy way of showing off your publications on your blog! I blogged about this a while ago: http://blogs.warwick.ac.uk/libresearch/entry/researcherid/
Also, when you're blogging, it's a good idea to schedule entries for publication during busy times, so that you don't feel that it is a chore to always have to write something on your blog when you have other, more pressing things to do. Recycle stuff that you're writing anyway, in correspondence or as notes for youreslf and keep your blog active and attractive: your feeds on all those other sites will be refreshed and serve to regularly remind people of your excellent work!