Writing about web page http://www.researcherid.com
I created a profile on ResearcherID myself today. Until now I haven't bothered, because I have published no articles that Web of Science have indexed... but I had a go so that I can tell researchers about it, and it's relatively easy to just add your name and a description. It should be easy to add your publications too, from the look of things: you can upload from EndNote Web or you can search in Web of Science and add them directly. Once you've added your publications, you can decide whether to allow members of the public to see these or not... and they can also see information about citations to your publications.
Now that I have a ResearcherID, I could create a "badge" to add to my blog or website, which would link through to my ResearcherID profile. I'm not so keen since it says very little about me, but if I were a reasearcher with publications in WoS which are cited, this could be useful as a way of promoting my work and its high impact.
After creating my own profile, I had a quick look at how many others from the University of Warwick have created a profile: 125 have spelt the word University correctly and declared "University of Warwick" and two others with typo variations on the word "University", plus 15 who have declared that their institution is "Warwick University"...