All entries for Saturday 13 April 2013

April 13, 2013


Biases are fundamental issues in decision making processes; those are inherent to human mind and define perceptions affecting individual´s feelings. Given psychological issues, feeling are always connected to human behaviour and therefore to human thoughts. That theory and dynamic of brain, ideas and actions are always linked to what individuals tend to decide. In real business and professional environments, this kind of issues appear as well, therefore, is a professional attitude to apart from those perceptions and try to be as objective as possible.

In this manner, objectivity is a main point in decision making. Nevertheless, many decision tools can be used, but the selection of those could be affected as well by subjectivity, perceptions and biases. Therefore, to make an impartial selection is relevant for a business in order to have balanced decisions at the end of each process. Tools might cover many factors, internal and external ones to bear in mind as many things as possible, a diverse combination of them might agree with the information available, the interest of the organization and the established objectives.

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