All entries for Thursday 11 April 2013

April 11, 2013


One of the most important things when developing a decision making process in business, is to set objectives. Those, help individuals to have a clear picture of the situations and to know where to go. I would highlight this fact as one of the relevant areas for improvement of the WR simulation exercise, although we knew it was necessary to pick one location and an advertisement mix, it could have been better to decide whether it was relevant for the company to make profit or not, or to target one geographic area, or to create a new market for example. I found relevant this point given that established objectives can influence the tools, and therefore tools might agree with them and address the decision process towards a clear objective.

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