July 21, 2004

Marketing blogs

Response to prompt "Marketing blogs" (View all responses or all Loz's blog responses)

Had another idea, it's a bit of a cheap trick but you could offer prizes or incentives to people who at the end of the year have the most popular blog or the most no. of posts. Just a thought.

- 3 comments by 3 or more people Not publicly viewable

  1. Steve Rumsby

    You have to be careful with that sort of thing, or it just encourages the posting of large amounts of junk. I'm a member of a forum that had a rewards system based in part on the number of posts to the forums. The end result was lots of "good suggestion", "good post", "me too" and other such content-free one-liners just to rack up reward points. Exactly the opposite of the desired effect. The system has now been changed (although not to one that encourages higher quality postings). A previous version of the system gave you points when others pressed a button to say your post was "helpful". But not enough people did that to make it work.

    I'm sure it is possible to design a reasonably robust system with some thought, but it isn't necessarily a no-brainer.

    21 Jul 2004, 16:47

  2. Karen Mortimer

    We are considering a prize scheme, but it would very much be based on the quality of writing on a blog rather than just its popularity.

    What sort of prizes do you think would appeal to student bloggers (within reason!)?

    21 Jul 2004, 17:41

  3. a pot-noodle???????
    nah, just kidding, erm…..
    perhaps you could get discounted union drinks or free entry to union events that sort of thing.
    if not then book tokens for the arts centre bookshop
    i would just try and go for something campus based

    21 Jul 2004, 19:53

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