Answers to: Marketing blogs

Asker: Karen Mortimer ()
Publish Date: 13 July 2004 16:52
Expiry Date: 13 August 2004 16:52

If you had to market ‘blogs’ to first year students, how would you go about it? What concepts would you promote, and how would you get your message across?

July 21, 2004

Marketing blogs

Response to prompt "Marketing blogs" (View all responses or all Loz's blog responses)

Had another idea, it's a bit of a cheap trick but you could offer prizes or incentives to people who at the end of the year have the most popular blog or the most no. of posts. Just a thought.

Marketing blogs

Response to prompt "Marketing blogs" (View all responses or all Loz's blog responses)

The elements of blogging that I would focus on, for marketing purposes, are:-

  • a journal or 'yearbook' of their time at university (as mentioned in someone elses answer)
  • a forum or means of contact for clubs/societies

*access to reviews, news etc on the latest books, dvds, cds, as well as a chance for them to give their own views

  • i also thought the idea of it being a means of contact with friends and family back home would be quite appealing to some first year students

As for how to promote the system – links and or ad's on both the University insite and the Student's Union sites could be useful in addition to flyers in the pack of info from IT services that they get when they move into their rooms.

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