February 05, 2008

The idea…

lamp

After conducting a small research about my country, Greece, I found out that there is no company that deals exclusively with branding. There are many advertising companies that give branding advices and also deal with branding as a secondary service provided to their clients, but no company has branding as a primary service. Branding, though, nowadays is a field of increasing importance, as companies are more and more in need of branding in order to successfully sell their products or services.
My idea is to create a company based in Greece, which will exclusively offer branding services to companies as well as individuals.


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