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May 23, 2013
Writing about web page http://www2.warwick.ac.uk/knowledge/business/gus
A blog post by Simon Bradley, Vice-President of EADS
In 2012, Sir Tim Wilson recommended the creation of a new centre based on university and industry collaboration, a place to share best practice across industrial sectors as well as encouraging companies who traditionally do not enter this model, usually smaller to medium size, to see the real value of such collaborations. Overall aims included the gathering and maintaining of a comprehensive repository of good practice, the undertaking of commissioned studies and a place to provide reliable information sources for future substantive reviews on the topic. In 2013, this recommendation was delivered with the opening of the National Centre for Universities & Business (NCUB) – run under the auspices of the Council for Industry and Higher Education (CIHE).
Why is this important to us? For EADS, upstream investment (TRL 1–4) is vital to the success of the group and has enabled us to design and build truly historic products, from the engines on-board the LZ-1 Zeppelin (which flew in 1900), to the world’s first commercial radio broadcast in 1920 or Concorde in 1969 and the Airbus A380 today. Worldwide, we are ranked as the thirtieth largest-spending company worldwide in R&D, at €3.9bn (Rank position from 2012). When the Department for Business Innovation & Skills produced its UK R&D scorecard report, listing the 1,000 top UK and global companies, based upon R&D investment, EADS was ranked number one (including its subsidiaries Airbus, Cassidian, Eurocopter and Astrium) based on foreign-owned (as defined by BIS) R&D investment in the UK.
So what is the problem? Finding the jewels that transfer from ideas into real technology that delivers business benefit is a non-exact science, which requires all parties to understand the value of failure as well as that of success. For every project that delivers there are perhaps five, ten or even 100 that do not. Critical breakthroughs happen in our labs but crucially they also happen in universities, SMEs and other companies – we need to be able to locate, nurture and integrate these breakthrough technologies in a manner that benefits all stakeholders. We need to engender trust relationships so that long terms partnerships can flourish and people are open to sharing their technology. How do we do this?
In Wales we have pioneered the EADS Foundation for Wales, a not-for profit, limited by guarantee company, which has a triangle of stakeholders – industry, academia and government. This foundation encourages anyone with an idea to pitch their technology within a number of grand challenges; these are defined as areas of importance to industry and also to Wales. Each stakeholder contributes, either cash or in-kind resource, and external SMEs, academics and others can apply for funding through a wave process that allows very quick decision making and incremental awards based on results. The key to the success of the Foundation is adopting a trust relationship; all background IP is respected and any new IP created is placed under the ownership of the Foundation. Once a project is ready for exploitation, the IP can then be purchased at an independently valued market rate.
The next stage, for Wales, is to roll out this Foundation model across other sectors, not just aerospace and defence, encouraging other large companies to invest into this model and increase the Welsh SME eco-system, feeding into the supply chains of the major companies and providing a means for smaller companies to work with academia and perform real R&D without using up precious funding.
This blog is part of a regular series on the Knowledge Centre looking at issues in higher education ahead of the Global University Summit (May 28-30 2013), hosted by the University of Warwick in Whitehall, London. As part of the Summit, a declaration of commitment and policy recommendations will be drawn up for the G8 summit of world leaders, taking place in Northern Ireland in June.
Image: Penrose Triangle. Source: (Flickr)
Simon Bradley started his career with British Airways before becoming part of the design team for the system architecture behind the secure communications platform at No. 10 Downing Street. After the successful implementation of the system he joined the United Nations. Simon Bradley joined EADS in 2006 and, in 2011, Simon started his latest challenge working for the Global Innovation Network team within the Office of the Chief Technical Officer, Dr Jean Botti. Simon is a visiting Professor at Aberystwyth University(Prifysgol Aberystwyth) in Wales, a member of the Scientific Advisory Council for Wales and is a regular keynote speaker at conferences on systems engineering, homeland security and innovation.