All entries for Monday 16 May 2005

May 16, 2005

IBM corporate blogging

Writing about web page http://www.siliconvalleywatcher.com/mt/archives/2005/05/scoop_can_blogg.php

IBM is about to launch a huge corporate blogging initiative to try and encourage as many of its 130,000 staff to start blogging and evangelising about IBM on the web.

SiliconValleyWatcher reports that:

The goal is to help improve IBM's competitive position in key IT markets by having more of its tech gurus participating in online communities and discussions.

This type of evangelism through blogging can be extremely effective and potentially reduce advertising and marketing costs – a very large line item for most companies. Such savings could offset job cuts – the traditional way IBM and other tech companies reduce their costs.

On this news, Jonathan Schartz has offered their Sun Policy on Public Discourse to IBM as a basis for their T&C's. I wonder if we need a document a bit like that.


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