CSR can be profitable
What should companies do in order to be profitable when they are implementing CSR into their strategy?
First of all, the company's business strategy must be aligned with the company's mission, vision, core values and its business objectives. The company needs to determine the key areas of its CSR policy, for example environmental protection, sustainability, job security, community activities, and so on. A good CSR strategy is not just voluntary but also profitable. A good CSR strategy helps employee engagement, cooperation, innovation, respectively, it boosts the company's brand and reputation and causes long-term success for its businesses.