November 20, 2015

6 sigma's marketing

The fundamental objective of six sigma is focusing on process improvement and variation reduction through the process of DMAIC or DMADV. But it is all about money, how companies can save money. For example, General Electric who implemented six sigma estimated around $10 billion benefit in the first five years of the implementation process. So companies are maximizing the customer satisfaction while they are minimizing costs. But how? Whatever it takes? Whatever it costs? By destroying teamwork, or without employee engagement, or without philosophy... I believe that six sigma is not enough in its own in an excellent organisation and it needs to work with something else (for example SOPK) in order to fulfill the requirements of both intrinsic and extrinsic motivation. However, it has great marketing value, if an organisation is certified with six sigma. Let's take into account an excellent organisation - most of the companies are implementing ISO standard first for the accreditation and if they would like to improve, they can use for instance the EFQM Model later. I think six sigma works like an ISO standard, it shows the way how our process can be improved, but in order to be excellent, it must work with something else as well (SOPK). So we can see, that everything is related to each other. One doesn't work without another. We just have to make sure that we are using the best of each models.


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