All entries for Monday 21 February 2011

February 21, 2011

CSR?? value led or marketing??

It was have an arguement i have not yet been over despite the module have been over.  I tried walking into many shop taking in consideration if the organization taking csr as a criteria.  I can't but end up thinking that CSR for most organization are just another method they use money as a tool for marketing. 

I would just like to ask other if there is really anyone who buy product because of organization CSR? or ignore product for similar reason?? 

To me, it is just another layer of mask that organization use which i dont' know the real intention.


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