The Knife boycotted the ceremony, prefering instead to send along two of their friends. Nothing out of the ordinary there you might think, save for the fact their buddies were wearing gorilla masks and t-shirts each emblazoned with the number 50. "We are tired of the focus on people instead of music in the media," Olof rallies. "Therefore itís better to send someone you donít know, and who is also dressed as a gorilla. We are also tired of the disproportion between gender and power in the music industry. Of the ten biggest labels in Sweden, only one has a female general manager. None has a female A&R. The gorillas had t-shirts on which had the numbers 50 on it. So they scremed 50, 50! And they said this thing about the disproportion in the industy and that The Knifeís winning concept is 50/50! Thatís why we are so succesful!