All 2 entries tagged Shopping

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October 31, 2008

Trainers surprise

Mizuno trainers I was pleased but slightly disconcerted the other day, when I was contacted via this blog and asked if I’d like to review a pair of trainers, which I’d then get to keep. (I guess there’s no alternative to that plan, really; you can’t sell trainers that somebody else has walked around in for a week.)

I’ve touched on the topic of trainers once or twice before but it would be a gross exaggeration to say that I’m any kind of expert, or that this blog is any kind of go-to place for trainer aficionados. So although I said that I’d be happy to review a pair of trainers in exchange for keeping them (finally! this whole blogging lark pays off!), I was a bit puzzled about why. It’s not even as if there’s much that I can say about trainers that might influence anyone else; being comfy on my feet and pleasing to my eye is almost completely irrelevant to anyone who isn’t me. But on reflection, of course, it’s not the shoes that I’m being encouraged to talk about so much as the place that sells them; talking about them and linking to them is good for them.

And that’s fair enough, because both the shoes I’ve been sent and the place that sent them to me have been great. The shoes are these ones, if anyone’s interested, and the web site, which is called fitnessfootwear.com sells lots of other running shoes too. The guy who contacted me couldn’t have been nicer, and when I said that I’d want to explain that I was writing about the shoes because I’d been given them, not completely spontaneously, they were fine with that. The web site is easy to use in an Amazon-ish way, and the shoes arrived the very next day after I’d chosen a pair. So there we go: discount my opinion by as much as you think is appropriate for someone who’s gained a pair of trainers, but I’d be happy to use the site again and pay my own money, and I’d recommend them as a good and more focussed choice than a general purpose web retailer such as Amazon.


July 16, 2004

CD Baby

Writing about web page http://www.cdbaby.com/

CD Baby is an excellent online store selling CDs by independent musicians. There are several reasons to recommend it; the selection is interesting and eclectic, they write knowledgeably about the CDs they sell, and they include 2 minute previews of most songs on most CDs that they sell. But what's particularly charming about them is the fact they are a small team (they even list all their employees; hard to see Amazon doing that) and the style of their web site is just incredibly welcoming and informal, with a real human voice to it. When a CD is sent out to you, you get the following email:-

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 'Bon Voyage!' to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th.

I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as 'Customer of the Year'. We're all exhausted but can't wait for you to come back to CDBABY.COM!!"

And if you buy from them more than once, they put a free CD in with your second order, selected by a human being, based on the orders you've placed with them. Something they think you'll like. This is, I think, both (a) absolutely genuine, and (b) a customer experience that's just second to none. I wish everyone I shopped with was like this.


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