All 11 entries tagged Advert
September 19, 2008
Writing about web page http://www.youtube.com/watch?v=CoA5mC5FgIw
I’m fascinated by this advert for the XBox 360:-
It was never aired, and it’s easy to see why (though it’s had a phenomenal afterlife on Youtube, with millions of views). It’s odd to watch, because it’s at once funny and clever, yet slightly disturbing. Was there ever a time when it could have been shown on TV? Perhaps in the early eighties, when the fashion for violent cop shows on TV was at its height?
September 12, 2008
September 05, 2008
June 09, 2008
February 16, 2008
Writing about web page http://www.youtube.com/watch?v=MiHsxQJ9ZOo
So, Michael Bay. Not renowned for his cerebral approach to film-making, nor necessarily for being a sweet and charming person. But in this advert for some American internet thing or other, he does at least manage to poke a little bit of fun at himself. And his barbecue. And his pool.
May 28, 2007
October 10, 2006
May 02, 2006
Writing about web page http://www.apple.com/getamac/ads/
There's a great new series of adverts from Apple just out. They're called "Viruses", "Restarting", "Better", "iLife", "Network" and "WSJ", and they're simplicity itself; each advert starts out with two guys standing next to each other. "Hi, I'm a Mac" says one (the younger, more casually dressed guy). "And I'm a PC" says the other, more conservative figure. Can you guess how the dialog goes from there? Clever, understated humour.
(I want to subscribe to the Awesome Computer Review Weekly Journal.)
October 12, 2005
There's a fantastic new Guinness advert out, taking the concept of "Good things come to those who wait" just about as far as it will go. We see three guys enjoying their pints in the pub, then we rewind time not just to see what happened to them on the way to the pub, but to trace their evolution all the way back to the beginnings of life on earth. Along the way we see London undo itself back to a Saxon settlement, glaciers, ice ages, canyon formations, dinosaurs, asteroid strikes and much more. It's a fantastic piece, even if it's slightly out biologically (we didn't evolve from birds!) and the look on the mudskipper's face at the very end of the advert as it sips, well, mud, is just priceless.
The music's cool too; Sammy Davis Jr singing Rhythm of Life from Sweet Charity. Great match for the animation.
Watch the advert here and read about its making here. Whimsical facts: although almost all the advert is CG, the mudskippers at the end - the creature furthest away from man on the evolutionary scale - were real. And although you have to watch very hard to spot it, near the beginning of the ad the streetlamps change from electric to gas. Oh, and the name of the ad? noitulovE. Cute.
January 31, 2005
Writing about web page http://image.guardian.co.uk/sys-video/Media/video/2005/01/27/golfgti.movChris May pointed me in the direction of this advert for the new Golf GTI. It's a reworking of Gene Kelly's famous scene from Singin' in the Rain, and whatever you might think of the cultural merits of appropriating icons in this way, in terms of technical craftsmanship, it's just amazing. They've used body doubles and CGI to make it appear as if Kelly is breakdancing down the street, and it ends with the line The new Golf GTI. The original, updated. Fantastically clever.
April 06, 2004
Jerry Seinfeld has advertised AmEx cards for a while. Now it seems that he's managed to combine a lucrative ad deal with the chance to appear with one of his personal obsessions – Superman. It's astonishing that the rights-holders for Superman gave permission for the ad to be made, because it's hysterically, disrespectfully funny. It's also an interesting new format: five minutes long (so too long for a TV ad-break) and on the web here rather than cinema or TV.
When people talk about the future of ads being on-demand (because PVRs effectively make ads optional), it's hard to see the model working. But I went to see this ad of my own accord, so clearly it can be done – if the material is good enough.