October 13, 2005

iPods and video

Writing about New iPods from [Ux]

There's been a bit of chat on Steve's blog about the new iPods which can do video, albeit on a pretty small screen at a pretty cruddy resolution. A couple of posts on blogs elsewhere touch on this in interesting ways: from Boing Boing Glenn Fleishman observes:-

  • Can't transfer TV programs.
  • Not much content yet designed to play on it.
  • Battery life while watching video is rated at 2 to 3 hours, thus not long enough for even a half-country-hopping flight.
  • Can't burn the content you buy for it, so you suddenly have a storage and management problem.
  • So this is for Greenwich-to-Manhattan commuters with disposable cash who don't watch Lost or Desperate Housewives the night before because they're too busy playing squash. They can watch DH on the way into work and Lost on the way back without running out of battery life… just barely.

But on the other side of the fence, I think John Gruber is also absolutely spot on when he says :-

Apple is simply kicking ass with iPod hardware engineering. In just one year, they’ve dramatically shrunk the thickness, added a larger full color screen, increased capacity, increased battery life, and added photo and video playback. Which is not even to mention how much better the Nano is than the iPod Mini. I’m hard-pressed to think of any other hardware company doing as much innovative product design and engineering as Apple’s iPod division.

Even if, like me (and Chris, and others) you don't see the attraction of this particular iPod iteration, I think Apple's track record with the hardware is just dazzling.


- One comment Not publicly viewable

  1. Steven Carpenter

    Even if, like me (and Chris, and others) you don't see the attraction of this particular iPod iteration,...

    ..which is interesting to be because I wonder how well Apple is pitching new iPods at current users and how much the video capability is affecting the debate.

    The timing looks good; lots of 1, 2 and 3G iPods with decreasing li-ion capacities, or tired/full drives and here comes Apple with the most significant capacity, design and form factor leap since the inception of the product. Doing this while maintaining the core product ethos is a tricky thing to pull off and I think they've done it well. It seems from the reactions I've seen so far that many existing owners don't see a point to upgrading to the 5G, possibly because the video feature seems to be dominating discussion. As a music player it remains by far the best-realised device on the market and the new design hits the spot (maybe a bit smaller, like a Mini, would have been nice) and combined with iTunes I can't see anyone breaking the 82% market share anytime soon. I wonder if they may have opened up a market to competitors for 4GB-20GB players by creating such a large capacity gap between the Nano and the 5G models, unless of course they have another announcement to make (pink Madonna ones notwithstanding)...

    I thought this quote from Gizmodo summed it up…

    What’s going to happen now? You’re going to go buy one. Your mom is going to buy one. Your grandma is getting one. And downloadable video will become as commonplace as downloadable music. And Apple will win in this space, as well.

    13 Oct 2005, 22:31


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