Writing about web page http://www.chevyapprentice.com/apprentice.php?country=us
It seems that Chevrolet are looking for new ways to promote the Tahoe, their big SUV. One idea they've hit upon is inviting viewers of their web site to create their own advert. This is technically quite brilliant; it's a little timeline editor which lets you choose snippets of footage, add your own captions and choose a soundtrack, all in a Flash applet inside your browser.
But the best bit about it is this: it's abundantly clear that they're not moderating the adverts which their users are creating. Take a look, for example, at this. (If anyone can work out how I can save a local copy of that advert, please tell me how; I'm sure it won't be there forever. ;-)
Update: Thanks to Tom for pointing out this montage hosted by news.com which I guess has more chance of sticking around for a while. Still can't save it, though; curse these parameterised playback widgets!