March 16, 2005

ETech day 2: Enhancing Radio

Radio has:-

  • 90% reach among UK adults
  • A billion hours listened to a week
  • 76,000 hours of radio per year
  • 32.5 million UK adults listen to radio every week
  • Resurgence in popularity; now more popular than any time since 1950; heading towards being more popular than TV

Why so popular?

  • Suits multi-tasking
  • Ubiquitous – DAB, TV, mobile, internet (time shifting)
  • Six million hours broadcast via the internet per week

But radio is broadcast (one-to-many) rather than network (many-to-many) – although letters, phone, fax, email, SMS are back channels, and SMS makes feedback nearly instantaneous (are there ways to support this idea of SMS for quick, simple immediate feedback at the University? Too clunky for in-lecture PRS-style voting, but what about more general services like Casey does with votes on Insite sometimes? Would such feedback be valuable? To whom?).

But how do people in the studio handle very large amounts of data coming back to them during a broadcast? Aggregation – polls, votes, charts – or random sampling – pick someone to be on the phone-in or to win the competition. Neither is perfect, because the former discards detail, but the latter shuts out most listeners.

10-hour takeover; nothing but records requested by SMS

  • Put copies of messages into a web page so that the community can see what's being requested
  • Studio operators had an inbox which listed artist, track and dedication
  • This allows studio operators to click on, say "Artist" and see how requested they are and what kind of clustering there is

Principles guiding mechanisms for listeners to participate:

  • An individual should get value from their contribution
  • Contributions should provide value to other people as well
  • The site or organisation should get value too

Phonetags – bookmark a song by texting x to 64046 – add keywords after the x if you want – add a number between 1 and 5 to rate the song – go to the web site later and see your bookmarks, plus see the aggregation of bookmarks – BBC get song metadata. Bubble-up metadata. This is really interesting; could we get metadata from students for eg. Library resources in a way which mimics this?

Group listening
  • See what your friends are listening to
  • Sahred space for listening
  • Interacting in ways that support – and don't undermine – the shared experience
  • Organise & schedule subsequent events
Larger questions
  • Why do we just push content to networked computers?
  • What's the social aspect of a networked tivo?

- One comment Not publicly viewable

  1. Warwick University group on Audioscrobbler

    16 Mar 2005, 11:11

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