Blogs for recruitment
According to the Wall Street Journal, colleges and universities are beginning to use blogs as one of their resources to try and attract new students. David Hawkins, director of public policy at the National Association for College Admissions Counseling:-
High school counselors and students want highly personal information as part of their recommendations and decisions about which college to attend. The personal, free-form nature of blog writing offers institutions just the kind of insight into the daily lives of students that prospective students are looking for.
WSJ, subscription required.