Writing about web page http://www.apple.com/trailers/paramount/beemovie/
Always been a big Jerry Seinfeld fan. Loved the sitcom, loved the Comedian documentary. A particularly cute thing about Comedian is that the trailer carefully avoided showing you anything of the documentary itself in favour of being a neat, self-contained spoof of trailers.
And now he’s at it again; he’s written (and will star in) an animated movie, Bee Movie (ha). But trailers for animated movies present something of a problem: if you’re not Pixar then your trailer will just look like yet another in a long line of identi-kit clone movies about wise-cracking animals, and you’ll struggle to generate any recognition or enthusiasm, especially if your audience has already seen Barnyard.
So Jerry has rather neatly side-stepped the problem with a couple of teaser trailers which show a side of computer animation film making that you probably won’t have seen before, with guest appearances from Eddie Izzard and Steven Spielberg. Funny.