All entries for Friday 16 July 2004

July 16, 2004

CD Baby

Writing about web page

CD Baby is an excellent online store selling CDs by independent musicians. There are several reasons to recommend it; the selection is interesting and eclectic, they write knowledgeably about the CDs they sell, and they include 2 minute previews of most songs on most CDs that they sell. But what's particularly charming about them is the fact they are a small team (they even list all their employees; hard to see Amazon doing that) and the style of their web site is just incredibly welcoming and informal, with a real human voice to it. When a CD is sent out to you, you get the following email:-

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 'Bon Voyage!' to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th.

I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as 'Customer of the Year'. We're all exhausted but can't wait for you to come back to CDBABY.COM!!"

And if you buy from them more than once, they put a free CD in with your second order, selected by a human being, based on the orders you've placed with them. Something they think you'll like. This is, I think, both (a) absolutely genuine, and (b) a customer experience that's just second to none. I wish everyone I shopped with was like this.

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