All entries for Tuesday 11 December 2007
December 11, 2007
Writing about web page http://www.trademork.com/worst-word-mashup-trademarks/
I love this: trademarking ordinary words in common use is difficult, so companies make new words for their trademarks by combining two existing words. So far, so reasonable, except that they often aren’t very good at it:-
Collaboneering – what you do if you’re an engineer who collaborates, presumably.
Blingkini – a bikini with gaudy, tasteless bits of metal glued to it.
And many more.
Writing about web page http://venturebeat.com/2007/12/03/facebook-education-app-gets-funding/
I was interested to read this report which notes that although there is a variety of tools designed to let students embed information about the courses they are studying into their Facebook page, none of those tools have been even a little bit successful. The most popular of them has only 3,300 or so active daily users, a drop in the ocean compared with more socially oriented tools for sharing and interacting with others. Does this mean that users would generally rather keep their Facebook and their study separate?