All entries for Saturday 03 May 2008
May 03, 2008
Writing about web page http://gigaom.com/2008/04/17/pixars-brad-bird-on-fostering-innovation/
Brad Bird directed two of my favourite movies, Iron Giant and The Incredibles. I enjoyed this interview with him, and I was particularly struck by this quote:-
In my experience, the thing that has the most significant impact on a movie’s budget – but never shows up in a budget – is morale. If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale.