All entries for Friday 02 March 2007

March 02, 2007

Bee movie

Writing about web page http://www.apple.com/trailers/paramount/beemovie/

Always been a big Jerry Seinfeld fan. Loved the sitcom, loved the Comedian documentary. A particularly cute thing about Comedian is that the trailer carefully avoided showing you anything of the documentary itself in favour of being a neat, self-contained spoof of trailers.

And now he’s at it again; he’s written (and will star in) an animated movie, Bee Movie (ha). But trailers for animated movies present something of a problem: if you’re not Pixar then your trailer will just look like yet another in a long line of identi-kit clone movies about wise-cracking animals, and you’ll struggle to generate any recognition or enthusiasm, especially if your audience has already seen Barnyard.

So Jerry has rather neatly side-stepped the problem with a couple of teaser trailers which show a side of computer animation film making that you probably won’t have seen before, with guest appearances from Eddie Izzard and Steven Spielberg. Funny.






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