February 18, 2014

CSR

Today, we started the class with the topic about CSR (Corporate Social Responsibility). In my opinion, I think the CSR creates benefits to image of an organization. For example, if an organization creates one campaign said that if you buy their product, they could be a part to help the society. Thus, this could make the customer feel that they need to buy the product to be an indirect part to help the society or be the part in that campaign.Therefore, the organization could be able to get the benefits in term of sales and also to gain the positive image to toward the customers and also the society.

In my experience, I work on one marketing competition project for Kiehl's (L'oreal). It let us to create the CSR marketing program for their company. We can chose to help the society in any way, such as we can create either help the child charity or help the environment. At that time, I felt like I was one of the company's employee who has to help create the CSR for the company. But at that time, I felt really pround that I could be a part to help the society. Therefore, I think I could understand how the eployee in the company could feel to be a part to help the society. Some people might think that they might feel that of course that the employee wont feel involve in the CSR activities due to they might think that they still dont get more wage or bonus from helping the CSR activity. But from what I felt i think money or incentive not important just to help the society could make them feel happy enough.


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