Being a TRUSTWORTHY leader is vital than ever
In these days business breached trust with people with dictates that only thing matter is the shareholder benefit. More precisely people in leadership roles lost their trust to their customers and their employees, It is showed that only 18% american people trust the values and ethics of business leaders, only a little bit more than politicians.
Why? Because business leaders are not behaving in authentic way. Currently leaders are promoted, selected in one way or the other and it is all based on our preference which results in selection system. We measure their performance in terms of sales, we favour charisma rather than character-based, we like people with great image and favored style and proven records of practice. If this is what we care about, it is not surprising that we dont get what is deep inside the core, the authenticity. When people are not trusting their leaders, they will never do the work to best level and listen to their leaders' guidance with full heart.
Therefore, authenticity is key because it gives your peole sense that why you are leading and where you are leading and count on you and work with you to delivery commitment. Imaging I am the one that chasing very hard on the ego idea of being a CEO or moving to the highest rank, I will be soon tired of myself before everybody else run against me. Maybe that's why most of leaders in today's business, no matter how high they climbed up, they are not happy and never satisfied. In our career path, we will probably go through a dark period when all the people around you doesnt seem to agree or accept your values, but keep going and believing in yourself that one day you will go into the light out of dark, be the real and authentic person leading and influencing people. You will appreciate the light more since you have experienced the dark.