October 14, 2008

Windows 7 to be called… Windows 7

Writing about web page http://windowsvistablog.com/blogs/windowsvista/archive/2008/10/13/introducing-windows-7.aspx

I've never been a fan of 'names' for software - the "big cat" naming schemes for MacOS X and the absolutely dreadful Ubuntu naming schemes have never really sat comfortably with me. I think "Vista" was the icing on that particularly bitter cake though.. never could a name so obviously have come from a marketing department. Even better was the marketing gumpf that came out at the time to accompany Vista. I'd like to quote one particularly memorable example from the press release that came out, shortly after Microsoft announcing that Halo 2 for the PC would be a Windows Vista exclusive:

"Why are you releasing Halo 2 for Windows Vista only?
As Bungie Studios and Microsoft are dedicated to delivering a top quality translation of Halo 2 for the PC, their efforts require the use of the best available technological platform for Windows games. Windows Vista will help bring clarity to our customers and help them get more out of their personal computing experience, allowing them to focus on what matters most to them."

Clarity to your customers? What does bringing clarity to your customers have to do with tying Halo 2 to Vista?

Anyway - I digress. The point of the blog post was to link to the announcement from Microsoft that the next version of Windows (codenamed Windows 7) will in fact be released as Windows 7. And I for one salute Microsoft - no marketing crap, just the version number. I suppose we'll still get about 23 different versions of Windows but I'm glad that progress has been made in at least one area!


- 2 comments by 1 or more people Not publicly viewable

  1. Nicholas Martin

    Actually its windows version 6.1, sorry to break it to you…. 7 is marketing fluff – just like “vista”, “leopard”. More accurately its Vista ME.

    Windows 7 has a kernel v6.1, ie its vista with some tweaks. To maintain compatibility with existing applications they cannot fake the internal version number.

    25 Nov 2008, 11:55

  2. James Taylor

    sorry to break it to you

    The internal version number is one thing, but the release name / version is what I was talking about – and Windows 7 is what it’ll be called.

    The public en-masse couldn’t give a rats ass about what the internal build number is so as far as I’m concerned, the ‘marketing name’ is all that matters :)

    I think to refer to it as Vista Me would be doing it a disservice. Not particularly a Microsoft fan but a lot of people are very pleased with how Windows 7 seems to be shaping up, and I doubt that it’ll be the trainwreck that Windows Me (and Windows Vista – at least initially) turned out to be..

    25 Nov 2008, 12:01


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