October 31, 2007

Starbucks Ad

Starbucks ad 01We were asked to choose one particular piece of ad which applies a specifie approach of expression. I instantly chose this one when I saw it. I think it is a piece using randomness. And what's more, it delivers a casual and relaxing feeling. With the text SOCIALIZE on one size, the whole piece seems quite balanced.

And Jonathan added that these circles are not so random as they are seemed. Actually the artist must have come up with many different versions of arrangement with these circles, to ultimately bring about this balance.

And I think it is a vivid illustration about a bunch of friends hanging out together, which really fits to what Starbucks is trying to convey. And the background looks like a piece of napkin, which is smart to hell!

I like this ad.

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