All entries for Wednesday 17 October 2007
October 17, 2007
There was a very interesting part during today's VAI course named CONCEPT BOARD. We were given a blank white piece of paper and several copies of fashion magazines to create a vision or concept for CD J'adore perfume within 10 minutes, which was very challenging. Concept Board is quite new to me, yet a very common and workable approach in advertising.
Four groups came up with four totally different visions, which I think were all outstanding due to the time limit. The J'adore bottle shape ad was quite impressive in my mind. It was a truely romantic way to express, just as they presented. The red lip right in the middle was kind of narrating the relationship between men and women. The faded colors, even black-and-white snap shots were nicely balanced the whole scenery.
I think our group did excellent too, and obviously in a unique way of expression. There was a slogan A WOMAN TO KILL FOR which really standed out the whole piece. The concept was easy and direct. A chic Dior kind of lady, a mysterious guy with his face covered behind, a gun surrounded with burning fire which sturred the passion and desire. Finally, we cut the border of paper, which was also an out-of-box approach.
I should have brought my camera to capture the essence of group intelligence. Well, maybe next time.