Quotes from Design Thinking by Tim Brown

A series of slides used in the first session of my Multimedia Communications workshops for the International Design and Communication Management MA.

The challenge of design is getting more difficult. Conscious and un-conscious expectations and needs are multi-dimensional and sometimes hard to reconcile. A successful design might, for example, need to instill a sense of trustworthiness and reliablity, while at the same time containing an element of playfulness and the in-definite. Only by treating design as a process of discover, of empathy, of dialogue - design thinking - can we create great designs for sophisticated people and complex situations...

Iterate to discover and create. Discover, prototype, test and refine...

Move between the three spaces whenever necessary - allow inspiration to be disruptive of ideation, allow ideation to calm inspiration, don't move to far to implementation to early, but keep it in mind...

The three spaces...

Robert O'Toole : 11 Oct 2009 23:20 |  Tags: Design Methods Design Thinking Inspiration |  Comments (0) |  Report a problem