Interview topic 3: finding and developing design ideas
A successful design project creates a product based upon one or more significant and distinctive "design ideas". For example, the Dyson vacuum cleaner uses an innovative mechanism to ensure constant suction. The Apple iPad combines a large touch screen with light weight to give a new haptic and visual user experience. Events are also defined by their design idea. Speed dating uses an unusual format and rules to create a different interpersonal experience and opportunities.
What distinctive design ideas have you used in your projects? How did they help to achieve the project brief - creating new possibilities for people?
At what point in the project did you find your idea? Was it complete right away, or did it take time to refine? How did you arrive at these design ideas? What strategies, tools and techniques did you employ to find/create them? Did you develop your ideas as a sketch, diagram, narrative, or some other form? Did your idea cause other ideas to emerge and form around it? Did it seem a certain winner right away, or did your confidence in it build over time? Where there other competing ideas that were discarded? How did you reject or choose ideas? Will your idea be of use elsewhere?
Will your experience of developing a design idea be of use in other aspects of what you do?