Asset management indeed?
As I was searching on the asset management issue, I came across a website that was suggesting that AM is often used as a synonym of investment management or fund management. And to be honest, I was quite skeptical with this statement.
But, as I was thinking about it and reading more it started to make sense. However, I should note that the perspective of this website was focused more on the financial benefits that a company can has from managing its assets. They emphasize the investments that a company does on assets or how it can exploit the assets in a way that is financially beneficial. That is why they define AM differently.
During the module, this aspect of asset management wasn't discussed at all and we were more focused on the different areas that a company should focus on. But, to my mind, this kind of AM presented by that website can apply to many companies. And I think that there are companies, and especially asset managers who has that viewpoint.