I’m a bit late on this one since it was a few days ago…
You will probably heard of the postman who was sacked for distributing anti junkmail propaganda (in reality it was simply information regarding opting out of the Royal Mail’s ‘Direct Mail’ service). It dawned on me that by suspending the said postie, the Royal Mail kick started unprecedented publicity for the previously mysterious optout option. So, by trying to stifle the policy, they have in fact done the best thing they could have done to make sure everybody knows about it..
Nice one, 5 stars for effort..