December 20, 2007

Brace yourselves for the rush of applications….

Clearly, with our substandard logo, we in the Department of Extremely Clever Things have hitherto been working with, as it were, one arm tied behind our back. (Actually, in the case of Dr. Gottenhimmel it has been with both hands securely fastened behind his back in his “Polish waistcoat” but that is for his own, and his colleagues’ safety). Our lack of recognition on the global stage of Exceptional Thinking can only realistically be attributed to the fact that our corporate logo has not been up to world standards – but we have now addressed this shortcoming.
Thanks to a recent, particularly large and vaguely specified research grant, it has been possible to have our entire Departmental identity refreshed and enlivened – let me remind you of how dire the situation was:
Old, poor styling - could do better! Here is the pitifull excuse of a logo with which we have tried, in the past, to catch the attention of the world’s greatest minds and (let’s be honest) their wallets. Notice the amateur stylings and use of hue; the inexpensive typefaces employed and the resulting lack of impact. No wonder we have struggled to attract the coveted Meadow’s Prize for Exceptional Cleverness back to it’s natural home in our Departmental trophy cabinet, ever since it was lost so unfairly to St. Eggnog’s College, Oxford at the 2004 Droitwich Tanning/Golf Biathalon. I have felt for some time that our rivals have been sniggering up their sleeves in our presence and now it is clear why.

But no more.

Now, they shall have to accept that they are indeed but meagre intellects in comparison, for Warwick Department of Extremely Clever Things is once again able to sport a logo with which it may address the world: behold! New ECT Logo - more of the same?

The first thing that we notice is that our consultants have maintained certain themes from the old logo: the words; the use of rainbow colouration; why, even the stylised lightning flash (conveying the immense speed of thought and other psuedo-psychological concepts).
In fact, quite a lot of it is quite similar.
Fortunately however, we have the reassurance of a professional agency and their impressively substantial bill to remind us that whilst it may look like more of the same, it does in fact represent a global rebranding of significance.
It now just remains to sit back and wait for the student applications and funding opportunites to rise to unheard of numbers. (I must remember to buy Miss Pinchpenny a more substantial calculator to handle the larger numbers!)
It only remains to wish all of our colleagues and minions a very pleasent festive season.
With Best Wishes,
Professor Edwin Marmaduke Bambleweeny, (Director, Warwick ECT)


- 4 comments by 1 or more people Not publicly viewable

  1. Miss Pinchpenny

    I would be very grateful for the new calculator, my abacus beads are more like dried up currants, particulalry after totting up the cost of this quite remarkable acheivement in fund spending, oh sorry logo creation!
    Like the season, I hope it fulfills all it promises (cough, cough, splutter)

    20 Dec 2007, 10:08

  2. Worried

    I like your new new logo, it does indeed say a great deal about ECT. However, it is worryingly similar to this one

    What design consultants did you use? Did they look suspiciously like 12 year olds?

    21 Dec 2007, 12:45

  3. Edwin M Bambleweeny (Prof.)

    Dear “Worried”,
    Hmmm. Quite disturbing.
    (They did indeed look rather young, but I put that down to a natural extension of the old adage, “You know that you are getting old, when Policemen look young”. Frankly, at my age, High Court Judges look spritely).
    Fortunately, I have looked out the bill they sent us for the work for confirmation that at that cost, it must have been a substantial and original piece of work and any similarity must naturally be mere coincidence.
    I hope you find this as reassuring as I do,
    Regards,
    Eddy Bambleweeny (Prof.)

    03 Jan 2008, 12:19

  4. wow! Department of Extremely Clever Thing? What does this department teach. Somehow I went to the Warwick University homepage, there is nothing mention about DCT… hm… maybe I overlooked something?

    Colin

    13 Apr 2008, 11:07


Add a comment

You are not allowed to comment on this entry as it has restricted commenting permissions.

December 2007

Mo Tu We Th Fr Sa Su
Nov |  Today  |
               1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31                  

Search this blog

Tags

Galleries

Most recent comments

  • wow! Department of Extremely Clever Thing? What does this department teach. Somehow I went to the Wa… by on this entry
  • Dear "Worried", Hmmm. Quite disturbing. (They did indeed look rather young, but I put that down to a… by Edwin M Bambleweeny (Prof.) on this entry
  • I like your new new logo, it does indeed say a great deal about ECT. However, it is worryingly simil… by Worried on this entry
  • I would be very grateful for the new calculator, my abacus beads are more like dried up currants, pa… by Miss Pinchpenny on this entry
  • The cost of acheiving a SOGGY state is quite high and I'm not sure that you will be able to acheive … by Miss Pinchpenny on this entry

Blog archive

Loading…
Not signed in
Sign in

Powered by BlogBuilder
© MMXIX