Clearly, with our substandard logo, we in the Department of Extremely Clever Things have hitherto been working with, as it were, one arm tied behind our back. (Actually, in the case of Dr. Gottenhimmel it has been with both hands securely fastened behind his back in his “Polish waistcoat” but that is for his own, and his colleagues’ safety). Our lack of recognition on the global stage of Exceptional Thinking can only realistically be attributed to the fact that our corporate logo has not been up to world standards – but we have now addressed this shortcoming.
Thanks to a recent, particularly large and vaguely specified research grant, it has been possible to have our entire Departmental identity refreshed and enlivened – let me remind you of how dire the situation was:
Here is the pitifull excuse of a logo with which we have tried, in the past, to catch the attention of the world’s greatest minds and (let’s be honest) their wallets. Notice the amateur stylings and use of hue; the inexpensive typefaces employed and the resulting lack of impact. No wonder we have struggled to attract the coveted Meadow’s Prize for Exceptional Cleverness back to it’s natural home in our Departmental trophy cabinet, ever since it was lost so unfairly to St. Eggnog’s College, Oxford at the 2004 Droitwich Tanning/Golf Biathalon. I have felt for some time that our rivals have been sniggering up their sleeves in our presence and now it is clear why.
But no more.
Now, they shall have to accept that they are indeed but meagre intellects in comparison, for Warwick Department of Extremely Clever Things is once again able to sport a logo with which it may address the world: behold!
The first thing that we notice is that our consultants have maintained certain themes from the old logo: the words; the use of rainbow colouration; why, even the stylised lightning flash (conveying the immense speed of thought and other psuedo-psychological concepts).
In fact, quite a lot of it is quite similar.
Fortunately however, we have the reassurance of a professional agency and their impressively substantial bill to remind us that whilst it may look like more of the same, it does in fact represent a global rebranding of significance.
It now just remains to sit back and wait for the student applications and funding opportunites to rise to unheard of numbers. (I must remember to buy Miss Pinchpenny a more substantial calculator to handle the larger numbers!)
It only remains to wish all of our colleagues and minions a very pleasent festive season.
With Best Wishes,
Professor Edwin Marmaduke Bambleweeny, (Director, Warwick ECT)