All entries for February 2006

February 28, 2006

Urban 4×4's

Writing about web page http://driving.timesonline.co.uk/article/0,,22749-2060433,00.html

Drivers of gas-guzzling cars are to be penalised under measures being developed to tackle climate change.
Ministers are particularly keen to target the growing number of people who drive large 4X4s around cities and venture off tarmac only when parking on grass verges.

I couldn't agree more! Every morning on the drive to work I notice how many of these are on the roads. There should be strong disincentives in order to discourage people from driving 4×4's around town. Whilst there are environmental issues, this is not my main gripe against urban 4×4's. Simply, it is that they are an unnecessary and dangerous menace in cities. Having driven one recently, my assessment is that there is no added value to the driving experience round town (other than protecting you like a tank).

My main issues are that they reduce visibility for other drivers; are too big and bulky for many of our streets, and the people who drive them usually don't have the skill to manouvere well. A parent dropping off a small child for school or someone going to the supermarket in such a vehicle is simply not adding any value to the community.

They should be kept on on the drive for the long journey or off-road experience, which is what they were designed for.


February 27, 2006

Weather on Friday

According to the BBC this morning, we can expect rather alarming conditions on Friday.

BBC weather snapshot


February 24, 2006

Walkers Crisps 2006

Writing about web page http://walkers.corpex.com/cr15p5/products.asp?snacktypeid=26

Walkers have re-packaged their crisps with a £20m facelift by owner Pepsico. The healthier crisps now contain a reduction in saturated fat by 70%, with less salt.

Walkers Crisps packaging

The Walkers logo has evolved bearing a new typeface, and although it retains its trademark red banner, it now sits on a 3D glowing sun. It does make the logo stand out more (presumably to grab the attention from a distance), whilst the flavour heading has been considerable enlarged and treated with a rather retro space-age feel. Pepsi springs to mind. It is more striking and attractive but I can't help feeling that they have slightly too far in this development of the brand. However, such packaging is designed with sales in mind, and to match other products on the shelf. Clearly they have selected a different path and different target audience from the more sophisticated cousin Walkers Sensations. My guess is that this will do the trick to keep Walkers as a top brand, even if it does temporarily dismay those attached to this quintessential British snack in its original form.


February 21, 2006

Blogs Campaign wins CIPR Pride Awards

Writing about web page http://www.cipr.co.uk/prideawards/midlands/winners.asp

As Kieran has already blogged, the Warwick Blogs marketing campaign won Gold in 'Use of Photography, Design or New Media' and also a Silver in the In-House Campaign, with the Launch of 'The University of Warwick in London' winning Gold.

The judges comments can be read here.

CIPR Awards

Thanks to Karen for the photo, more can be viewed on Karen's blog


February 2006

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