Blog: the brand
I will be working on a bunch of marketing and publicity ideas for the 'blog' brand at Warwick over the coming weeks. (I know, I get all the fun jobs!). I am at the brainstorming, oops, mindmapping stage at the moment, generating ideas and concepts.
I am interested in coming up with a definiton for 'blog', especially since it is a relatively new term. This might (or might not be) used in any branding ideas. Heres one I have concocted from various sources (no originality claimed) and am interested in any others. It sounds a bit emotionless at the moment so if anyone is inspired….
Blog: short term for weblog, a personal journal that is frequently updated and viewable by others.