All entries for Friday 25 June 2004

June 25, 2004

The Apple brand

Apple is a good example of an evolving identity. With the multicoloured apple as its original logo it developed subtley to reflect changing times, and now the latest OS, Panther, features a shiny crome version.

'Its great to take an image and keep revising it and making it better'
Rob Janoff, designer of original Apple Macintosh logo (Colour Marks:Digit 76)

June 2004

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