All entries for Tuesday 12 October 2004

October 12, 2004

You'll be under my wheels: BMW Series 1

Writing about web page http://www.theonly1.co.uk


I am really struck by the originality and creativity of the new BMW Series 1 screen advert, which stand out from current automotive advertising. Its probably one of those ads that evokes a strong reaction in one of two directions. The strong visuals revolving around a kaleidoscope depicting a turtle, a girl on a tricycle or a donkey are really memorable, working in almost perfect synchronization with the music. Its is especially powerful on a huge cinema screen. The sound track is Prodigy: You'll be under my wheels.

I can't find a copy of it anywhere on-line but apparently the ad was put together in-house and not by an advertising agency – I like that. Great design isn't only in the hands of designers sitting in converted warehouses. If anyone has a promotional cd or knows where I can find it on-line, please let me know!


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