January 31, 2010


SWOT analysis is often used to design the company¡¯s development strategy and analysis of competitors. It is the most commonly used methods in the strategic analysis. S, W is the internal factors, O, T is the external factors. In accordance with the whole concept of corporate competitive strategy, strategy should be an enterprise "can do" (e.g. the organization's strengths and weaknesses), and "might do" (e.g. environment, opportunities and threats) between the organic combination. SWOT analysis in real life and work can help us through the scientific method of analysis, the right to make decisions; its scope is very broad. The use of SWOT analysis to help us make decisions, the underlying meaning is sum up and make scientific judgments, the maximum exceed and makes our every decision-making is able to scientifically and accurately, rather than make a decision blindly in their own intuition.

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