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August 19, 2007

Will It Blend – no way to treat an iPhone

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How do you turn a beautiful iPhone ....


.... into this pile of iDust?


Well, a few seconds in a Total Blender, on the iSmoothie setting is all it took. Don't believe me, then take a look a this great piece of viral marketing, created by Blendtec. I hadn't heard of the Blendtec Total Blender until someone passed this on to me. It's featured on YouTube and on their own site, where you can see other insane ideas, or even submit your own "will it blend" challenges.

Did you notice the iPhone did manage to keep playing an mp4 video for a while before total blending?

To cap all this, they then sold the bits on eBay .....


... for $901 !! You got a new Total Blender included in the price.

They did get in trouble by breaking the eBay listing guidelines, so the original auction was pulled after 160,000 people had viewed it. The original title, "Apple iPhone and Blendtec Total Blender," had to be replaced with "Blended Apple iPhone and a Blendtec Total Blender." 

The video has been seen over 1.7 million times, on YouTube alone. A great example of Marvellous Marketing. Pass it on.

If you want to try making your own smoothies this summer, I found the Total Blender and some recipe books on Amazon ....

Grant Melrose @ Grant's Rant | Marvellous Marketing | Insane Ideas 2007

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