All entries for June 2007

June 05, 2007

2012 Logo – Random !

Writing about web page http://www.london2012.com/

2012 logo

So what is it? Tiswas? David Brent dancing in The Office?

The Simpsons having oral sex? It's surely only a matter of time before someone creates an animation?

They copied it off the self confessed "Global Brand Experts" on The Apprentice, didn't they?

The Apprentice - Street Trainer

Reclaim the Street !

In the pub last night I threw some beer mats down, completely at random, and came up with a much better design.

Inspired, I repeated the process, and guess what, I got a variant of the first design. I had in fact created a dynamic, modern, flexible emblem - with a great deal of change from £400,000 !

I invited some friends to do the same - so we now had a dynamic, modern, flexible ... and Inclusive emblem.

We agreed to meet in the pub every night to keep the logo alive for the next five years!


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