All entries for January 2007

January 22, 2007

Jade Goody Gone, C4 going – Youuu Deciiiiiide

Jade Goody Gone - good.

She's got the kind of face you'd like to smack repeatedly with a frying pan, accompanied with comedy sound effects of course.

I was beginning to think there were more z-list celebs and half-wits actually on TV than people watching it.

The latest developments at C4 may slow the trend down, but ultimately we are moving from a broadcast world to a podcast world. Everyone can now make a movie, and there will be a small niche market that will want to watch it. I believe the popular description is the "Long Tail".  The size of niche markets under the long tail can be just as big as the traditional mass market. This is because the long tail practically extends to infinity, and the internet makes it possible for any possible viewer under the long tail to see your movie.

This principle is very important for businesses trading on the internet. Businesses can cost effectively market niche products to all the customers under the long tail, rather than target the mass markets where there may be more competition. The trick is to let them find you - easily.

The project I work on here at the West Midlands Collaborative Commerce Marketplace provides free assistance to qualifying companies to help them be discovered.

Good luck with your movies!


January 18, 2007

Tax Doesn't Have to be Taxing

Here goes. My first entry.

Tax Doesn't have to be Taxing - oh yes it does!

In my many years of employment, and self employment, I think I have learned a thing or two about tax. And the 31st January still fills me with dread - this is the last day you can submit your self assessment tax return, without incurring a £100 fine!

The UK tax system is the most complex in the world, well maybe second only to India. And I think GB had some hand in that system many years ago. I will have a rant about tax in the near future, but for now, I am too busy doing my tax return.

If you too are dreading the deadline, then I recommend you use software (about £20 cost) to do the job. You still have to know what numbers to punch in which holes, but most software comes with a good help guide / wizard.

This year I am going to use the Revenue & Customs online submission system to avoid the deliver by hand method at 23:58 hours on 31st January. If you are thinking of doing the same, you must register at http://www.hmrc.gov.uk by 24th January to allow them time to send you an activation PIN, enabling you to use the service. This is sent to you, would you believe it, by first class post.


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